Legend Extra Stout, the fastest
growing stout brand from the stable of foremost brewer, Nigerian Breweries Plc,
has launched the second edition of the Real Deal National Consumer Promotion.
The brand is however set to capitalise
on the success of the first edition, held in 2012. Just like the inaugural
edition, thousands of lucky consumers will be rewarded via a Lucky-Bottle-Top-Offer.
To win, consumers will simply buy a 60cl 0r 33 cl bottle of Legend Extra Stout,
look under the crown cork and win whatever prize found printed under the crown
cork.
Prizes under this category include 32
inch TV sets which would be won by 350 consumers, 720 units of 130 litre
refrigerators and 720 BlackBerry Bold 6 handsets. Other prizes include airtime
of various denominations, umbrellas, T-shirts, face caps and free drinks.
Legend Extra Stout is however taking
consumer reward a notch higher by sponsoring 25 lucky consumers to Dubai, in
the United Arab Emirates, for what the brand has termed the shopping experience
of a lifetime. The brand has chosen to describe the 25 lucky consumers as ‘Legends’.
Mr. Walter Drenth, Marketing Director
of Nigerian Breweries Plc. shed more light on this at a special media parley
held at the Bheerhugz Café, Ikeja Shopping Mall, in Lagos. He said Legend Extra
Stout will be taking “25 lucky ‘Legends’ to Dubai in the United Arab Emirates, on
an all-expenses-paid trip. And all that these 25 lucky ‘Legends’ will be doing
in Dubai is to shop!”
He spoke further: “The catch is that
these ‘Legends’ have to race through selected shops in Dubai and they have one
minute to race through the stores and pick items, up to a maximum of N1 million
in value.”
To emerge in this category, consumers
have to look out for a numeric code under their Legend Extra Stout crown corks.
They will then text this number to 30380 at the cost of N10 only. Electronic
draws will be held in Lagos and Port-Harcourt to pick winners in a transparent
manner.
The 2013 edition of the Legend Real
Deal Promo which will formally commence on Wednesday, May 1, will end on
Sunday, June 30.
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