Hafiz Oyetoro’s controversial move from Etisalat to MTN as a brand face
seems to have changed his fortune for good and he has also confirmed it.
“To the glory of God, level
don change. Let me put it like that. I believe that in the nearest
future, level will finally change. But now, level don dey change. I have
murdered poverty and God has finally murdered it for me. I am no longer
poor, but very comfortable.”
The lady he wanted to marry rejected him because of poverty but today his story has changed...
Oyetoro, who has also established himself as an actor and a popular
face on TV, also recently stirred the scene. This is courtesy of his
‘shocking’ appearance in the MTN’s I don port advert, a commercial that
many have described as an excellent one – not minding the fact that some
believe it is a below-the-belt jab for Etisalat, the telecoms company
for which he worked as an advertising model for some time.
Ever since Oyetoro’s crossover, in which he is required to lead a major advertising
campaign to drive the network portability initiative by Nigerian
Communication Commission, Nigerians have not stopped talking about him
and his amazing rise to fame and riches.
The deal is believed
to be worth about N20m, which is enough to give the hardworking and
self-effacing actor a clean break from poverty. But while the man
himself has declined to comment on the positive twist in his fortune, he
was recently quoted in THE NEWS as saying that he had finally conquered poverty.
In a telephone interview with Punch, SAKA said he was not ready to talk
about his new contract with the telecommunications company. “For now, I
don’t want to say anything. I promise you that I will talk at the
appropriate time,” he said.
But when asked if his new
responsibilities as a brand ambassador for MTN would not clash with his
job at the Adeniran Ogunsanya College
of Education, he replied, “I am a responsible civil servant. My duty is
to teach other people’s children well, just as I would expect others to
teach mine. So I cannot abandon my job. I assure you, everything has
been taken care of.”
A few years ago, little was known about Oyetoro.
Although he studied Theatre Arts at the Obafemi Awolowo University, Ago
Iwoye worked as a part-time lecturer at the Olabisi Onabanjo University
before moving to Adeniran Ogunsanya College of Education in Ijanikin, Oyetoro remained relatively obscure for a long while.
In those days, he managed to appear in a few insignificant theatre
productions, in which he played mostly comic roles. It took a while
before the qualities that would raise him a notch higher than most of
his peers began to manifest.
First, Nollywood came calling with
an opportunity to establish himself as a regular face on the lighted
screen. Oyetoro, who was burning up with a desire to prove himself, had
to grab it. Still, a few years later and with appearances in hundreds of
Nollywood films to his credit, he was far from hitting the limelight.
Then another opportunity presented itself. This time, it came from Centrespread, an advertising agency. The agency wanted him to be their model for its advertising
campaigns with Etisalat. The deal clicked and Oyetoro’s transformation
began in earnest. That was when, for the purpose of the campaigns, he
assumed a new identity: he became known ‘Saka’, a character that he
helped create in 2004 for a TV comedy series titled ‘House A-part’.
Eventually, Oyetoro became the face of Etisalat campaigns. Within a
short time, Saka had become a household name and Oyetoro could look
forward to a brighter future free of the clutches of poverty.
In an interview published on the Internet, the actor cum lecturer admitted that he was involved in a bitter struggle against poverty for a long time.
Hear him: “Poverty was my friend
and family for a long time. As you sit with me here side by side, that
was how I was sitting with poverty in the past. There was a lady who
disqualified me because I didn’t have a car. But, thank God, I
eventually got a wife who genuinely loves me and who I genuinely love.”

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